Are you a business owner faced with making a loan proposal to your lender to obtain capital you want or need? Does the task threaten to consume weeks of time better spent on something else?

Which of the following most resembles your anticipation of this process:

  1. A visit to the proctologist
  2. A week helping your in-laws move
  3. Unclogging a backed-up toilet

For most business owners, making a loan proposal to a lender is an unpleasant, daunting chore. However, if it’s capital that you want or need it is a necessity.

I know how you feel because I’ve been helping people just like you for over 30 years. Today I want to give you some tips that can change both your anticipation and your experience of obtaining a loan.

1)  IT DOESN’T HAVE TO BE A CHORE OR CONSUME WEEKS OF YOUR TIME.

As a good leader you recognize that individuals working with their talents and gifts make a more efficient and productive company. Making a loan proposal to a lender is no different; it requires specialization and knowledge. Hire or assign the bulk of this task to someone who has the knowledge and skill. Check with your CPA, insurance agent, lender or other business owners to find out who they use or recommend who has the expertise and experience.  With over 30 years of business lending experience I advise and assist business owners in acquiring capital, getting it done with ease and professionalism.

2)  THINK OF YOUR RELATIONSHIP WITH YOUR LENDER AS A BANK ACCOUNT.

When you ask someone to do something for you, in a sense you are seeking a withdrawal. If your ‘account balance’ with them is zero, the other person will either ignore or have a difficult time honoring your request.  It is no different with your lender. Most business owners try to make a WITHDRAWAL (loan request) from a lender before they’ve made a DEPOSIT (try to understand the lender first and give the lender what they want and need).  If you want a loan, it is almost impossible to receive what you want (think of it as a withdrawal from your bank account unless you have made deposits first.

I recently wrote and published a book – “Romancing the Loan” to help business owners with the process of preparing and making loan requests to lenders and develop and maintain better relationships with their lenders.

Lenders are VASTLY more responsive to loan requests (withdrawals) if they have been ‘romanced’ (deposits being made) first building trust and credibility.

To attract more of what you want from your lender, receive the help and expertise you need by clicking here and purchase my book – Romancing the Loan.